Octagon - The Home Depot Toolbox at College GameDay
- 16 Cities Across the Country
As part of its title sponsorship of ESPN’s College GameDay Tour, The Home Depot aimed to create an immersive brand activation that would elevate the atmosphere and excitement for waves of passionate football fans. Octagon—its global sports and entertainment agency—sought a partner capable of managing every detail of bringing The Home Depot’s “Toolbox” activation to life and taking it on the road to 16 U.S. cities. After a rigorous nationwide search, they selected Event Producers.
With College GameDay traveling to different college campuses each week, the central challenge was executing seamless set-ups and dismantles of the elaborate activation within tight timeframes, all while ensuring safety and delivering consistent quality.
Event Producers rose to the occasion, collaborating closely with Octagon to provide end-to-end event production services tailored to the demands of this dynamic project.
OUR SCOPE
- Project Management
- Technical Drawing & Rendering
- Scenic
- Tour Logistics
- On-Site Management
- 3D Cutouts
- Authentic Design
- Enhanced Engagement
Octagon praised the Toolbox activation for deepening The Home Depot’s connection to college football culture. Event Producers helped deliver an innovative, high-energy experience that resonated with tens of thousands of fans across the nation, leaving a lasting impression wherever College GameDay traveled.
